Creative Events

Recognition of entrepreneurship is at the heart of our Creative Events Management course as we steer away from a conventional business school approach. We teach the skills required for the production of creative events in such a way that you’ll add value in society, the community and in public organisations.

Our BA(Hons) Creative Events Management course will enable you to manage creative events such as music festivals, touring performances and multi art-form celebrations as well as developing creative approaches to more business-focused events such as conferences and product launches.

Level 1

Cultural Management

Title: Cultural Management
Tutor:
Level 1, Term 1

Description:
This unit introduces the discipline of cultural management and the purposes of creative events. Students will be introduced to the social, economic and political impact of events activity in terms of the community both locally, regionally and in comparison with another area of the UK.

You will develop an understanding of the cultural events sector and will explore the external contexts informing the development of the sector including from an international context. This will include examination of government policy, economic climate and social trends, and an introduction to the debate on the impact of culture and the arts on society.

You will begin to understand the importance of the broader creative industries as part of the national economy and their interrelationships with the cultural sector and will also develop your understanding of a range of organisations and agencies within the creative industries.

We will explore the structure of the creative events industry and its regional importance, and will develop this understanding through a group investigation into the sector and a comparison with another region of the UK.

You will be expected to engage with a variety of research techniques to inform your understanding, culminating in a group research project focusing on a specific cultural organization and the role it plays in the broader social context.

Assessment:
Info coming soon

Understanding Cultural Organisations

Title: Understanding Cultural Organisations
Tutor:
Level 1, Term 1

Description:
This unit introduces all aspects of organisational structure paying particular attention to business structure, economics and human resources and the effect they have on the success of a creative organisation. The concept of entrepreneurialism will be considered in the context of events and arts management.

You will begin to build knowledge in financial management, human resource management and communications. The understanding of strategic aims and objectives, their relationship to the business and specific events and their application in managing risk will be used to contextualise all business activity and its subsequent performance.

Internal and external environments for events and businesses will be examined using a wide range of standard and bespoke analytical tools. This will be further developed to begin to understand our audiences and stakeholders with particular application to cultural organisations. The concept of managing risk at a strategic level will be considered together with exploring approaches to mitigating risk. Through all of these areas, comparisons between organizational and project management will be developed.

Assessment:
Info coming soon

Introduction to Resource Planning

Title: Introduction to Resource Planning
Tutor:
Level 1, Term 2

Description:
In this module, you will be made aware of the importance of managing resources when planning an event paying particular attention to planning tools, budget control and time management. You will demonstrate knowledge through a range of IT and numeracy skills including financial analysis, Gantt charts and the use of spreadsheets in cash flow forecasting and resource management. You will also develop skills in event design, event planning and communications as well as developing and applying core skills in numeracy and IT to the event context.

Assessment:
Info coming soon

Marketing

Title: Marketing
Tutor:
Level 1, Term 2

Description:
This unit will explain key aspects of marketing within a creative organisation including PR work, social media, design, market research, marketing media and materials and understanding the consumer paying attention and appreciating the differences amongst the arts. You will be asked to produce marketing strategy for a creative event to include making promotional materials, e-promotion and innovative marketing opportunities.

Assessment:
Info coming soon

Professional & Practical Engagement

Title: Professional & Practical Engagement
Tutor:
Level 1, Term 2

Description:
This unit will enable you to engage with a live professionally produced event and produce an investigative case study in the form of a report detailing your experience as a participant within a project team. You will develop a range of professional attributes such as working under pressure, project management, teamwork and communication tools and will apply the knowledge learnt in units 101,102,103 and 104.

Assessment:
Info coming soon